Heading first into the Photorealism room, viewers are presented with three exhibits to showcase how the medium can encourage artists to “situate their creations in the physical world and sculpt 3D assets in lifelike immersion”, explains Jesse.ģD artist David Bayliss, who works with Adobe Substance 3D to offer architectural visualisation of various objects within the context of a scene, demonstrates how the medium can be utilised as a virtual studio.

To showcase the transformative qualities of 3D, Taking Shape presents a variety of uses of 3D art and design across three visual worlds within the virtual gallery: X-Topia, Surreality and Photorealism. As outlined in our 3D Skills Report, 63 per cent of digital creatives surveyed said the demand for 3D skills is so high right now they are having to turn clients and projects down. An exponential timesaver can even provide consumers with a higher degree of customisability of their products than ever before.”įurthermore, there is an increasing need for 3D artists across the creative industry to develop 3D skills to meet the growing demand. “With materials in 3D becoming ever more functional and photorealistic, artists are presented with the opportunity to iterate rapidly. From product design to graphics, illustration and animation, the artist interviews demonstrate how creators are going from concept to design with more ease and more robust results.Īs Taking Shape’s host and new media author Jesse Damiani suggests: “A primary benefit is the capacity that 3D affords in prototyping, allowing creators to mock up how a work of art, product or scene will look, and communicate that quickly.” For instance, if a designer is looking to demonstrate how a concept or client brief may function in real life, 3D is an apt solution. Through an inquisitive look into what the medium is today, Taking Shape centres the work of designers from an array of backgrounds and domains, explaining the transformative effect of extending their work into 3D. Visitors to the virtual gallery are invited to explore the craft, concepts and context currently playing out in digital creativity, in an immersive gallery pondering questions in 3D art and design. Taking Shape is a new source of inspiration and know-how for creators, brought to life by Adobe Substance 3D.

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